Puru Gupta

Co-Founder & CEO
True Elements

Puru have worked across various industries in different capacities – As a National Category Manager managing the national business of Gillette (Grooming Category), as a Key Account Manager across Delhi and East UP selling shampoos near Nepal or understanding buyer behavior of North Indians, developing IT Architecture for Clients in Hawaii (in CSC), to developing robust programs for credit card processors in Europe (in Cognizant). Also, his urge to learn took him to Rural Maharashtra to understand rural retail and e-choupal, and then traveled to China on an exploratory trip to understand the market - each of these pieces forming a significant part of his story! Purulove taking up challenges - be it turning around a bleeding business, launching a new category in a competitive market, building a market for a new brand, or, building a venture from scratch with the sole objective of changing people's habits! Purualso assist companies in Marketing, specifically Retail, foods and FMCG companies. Have worked with few Health & Wellness companies, assisting them in marketing activities, before venturing out on his own.Puru also love teaching, and have a passion for Photography and enjoy writing. Overall, when it comes to various forms of expression, Puru is a 'Marketer' by heart, and now, a dreamer by design.