Role Players 2025

World Innovation Congress & Awards

Bobby Varanasi

Founder & CEO
Regenerative Futures Sdn. Bhd.

Bobby is acknowledged as one of Top 20 Global Leaders for “Future of Work” and “Business Strategy” by Thinkers 360; one of the Top 25 “Globalization Powerhouse Leaders” by Globalization Today; and one of Top 50 Global Leaders for “Digital Disruption” by Thinkers 360.

He is the Founder of Regenerative Futures (formerly Matryzel Consulting), an independent advisory firm focused on global sourcing, M&A, carbon management & circular economy practices. It is acknowledged as one of the World’s “Best of the Best Outsourcing Advisory Firms”, and one of top 20 best outsourcing advisory firms for four years (2013, 2014, 2015, 2019). He brings with him over two decades of experience in consulting and management across Technology, Business Services and building global businesses. He advises federal governments across North & South America, Middle East/ North Africa, Asia-Pacific and Australia on ICT sector development with emphasis on policy transformation, and industry-government partnerships aimed at creating domestic resilience through increasing productive (and inclusive) faculties of technology entrepreneurs. Bobby also advises Fortune 500 customer organizations and emerging market entrepreneurs on strategy, growth, sourcing, expansions, mergers & acquisitions, and inter-party trust ecosystems.

He holds fiduciary responsibilities as a Board Member for IAOP (a New York hq’d Standards setting organization for the sourcing industry), and the Global Sourcing Council (a New York hq’d entity focused on the UN SDGs and sustainable sourcing). He is the Vice Chairman of Malaysia-Australia Business Council (a KL-hq’d entity focused on cross-border collaboration and enabling trade). Further, he is Cofounder of a new-age blockchain based technology company called ThynkBlynk (a US hq’d IT firm focused on building heterogeneous inter-party trust).

Bobby is closely involved in developing and enhancing two global business standards for adoption and deployment by corporations worldwide: (a) Outsourcing Professional Standards (OPS) owned and evangelized by the International Association of Outsourcing Professionals (www.IAOP.org); and (b) Impact Sourcing Standards owned and evangelized by the Global Impact Sourcing Coalition (www.GISC.bsr.org).

He is an avid author of various knowledge papers in both print and electronic media across global publications. Further, he has authored a book titled “Humanomics – Making Sense of Socio-economic Impacts of Global Sourcing”, published by Penguin Random House. Bobby is also frequently quoted in global media – Economist, fDI, Outsourcing Gazette, CIO Asia, CIO Africa, ZD Net, ICT Media BV, Silicon India, The Outsource, Professional Outsourcing, Pulse, MABC Byline, APAC CIO et al. Bobby is a recipient of many awards: Top 20 Thought Leaders in Future of Work, Digital Disruption and Business Strategy (2020, 2021, 2022, 2023, 2024 by Thinkers 360); Excellence in Leadership & Outsourcing (2016, 2015 and 2014, by Asia Outsourcing Congress, India); Golden Globe Tiger Awards for Leadership & Outsourcing (2015, by World CSR Day, APAC); Top 25 Globalization Powerhouse Leaders (2011, by Globalization Today, USA); Member of the Year (2012, by IAOP, USA).

Bobby holds a Diploma in Sustainable Development from Columbia University, USA; and two Masters Degrees (one each in Solid State Physics and Management) from Berhampur University, India. He is one of the world’s first Certified Outsourcing Professionals (COP), a certified Core Banking Professional (HSBC) and an ISO 9000 and CMMi Quality Systems Auditor. Bobby has lived and worked in India, UK, USA, Brazil, UAE and Malaysia. In his spare time, he actively pursues his passion – scuba diving. He has attained several diving related qualifications across the recreational and technical diving spectrum and is currently an open circuit trimix deep exploration diver. He splits his time between Newark, DE, USA and Kuala Lumpur, Malaysia with his wife and two sons.